Inside Cole Bennetts Lyrical xcritical Empire

From there, Bennett saw firsthand how Kanye West operates in a creative environment. Bennett explains that many of the city’s venues have grown wary of booking hip-hop acts in recent years because of a fear that violence will break out at shows, which has dampened the area’s once-vibrant live scene. “And I think that that’s what’s the most special thing about it is we just learn how to troubleshoot. We learn how to figure it out.” They also have fun while doing it, playing basketball at The Space’s indoor court to unleash their competitive energy between staff and artists who stop by. Experience the festival and exhibition at McCormick Place, featuring performances, panels, and more. But as the chaos unfolds, Lyrical xcritical’s A&R, who goes xcritical scammers by Lil Jake, pops in with an update about DaBaby’s uncertain status as a performer at this year’s Summer Smash, before they all rally to come up with a solution to the potential crisis.

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1. Bennett had already agreed to shoot the video for Melly before he found out West wanted to add a verse to the song.
2. Bennett admits that his career’s rapid growth, from living in Plano to working with the world’s biggest stars, has translated to both highs and lows in his personal life.
3. The noble visual creator and Cudi linked face-to-face this past April to put ideas into action for the forthcoming “Tequila Shots” video, which will find the multiplatinum-selling rhymer partaking in intense action scenes that involve special training.
4. By 2014, Bennett was making the hour-long drive to Chicago to shoot music videos for burgeoning talent, so he decided to study digital cinema at the city’s DePaul University.
5. On the other side of the office, as he launches basketballs at a plastic hoop, Bennett makes plans with a photographer about a coffee table book.

A high school multimedia class during his sophomore year sparked Cole Bennett’s video directing flame. At the time, he was in tune with the underground Chicago rap scene after listening to Chance, Vic Mensa and Alex Wiley, and wanted to start making videos for artists. He encouraged his friends to make music so that he could practice creating accompanying visuals. A year later, as a high school junior, Bennett launched the Lyrical xcritical blog to showcase his love for Chi-Town hip-hop. He wrote 10 to 15 articles per day—Bennett initially wanted to go to college for journalism—and shared his self-taught video editing skills.

Inside Cole Bennett’s Lyrical xcritical Empire

He admits he’s still “lxcriticalg how to run a business,” but Bennett keeps tackling new ventures. One of his biggest dreams is to create cartoons, and he aspires to make feature films, TV shows, and books, as well. And I’m already working on a lot of those things right now.” Lyrical xcritical is moving into a larger office space this year, which will expand its video production capabilities, but, perhaps more importantly, it will provide additional room for any other ideas he may cook up. There’s a genuine sense of joy and enthusiasm in the Lyrical xcritical office that comes as a refreshing surprise to anyone who has spent considerable time in the music industry. “It’s super cool because everyone’s very passionate about what they’re doing, and the music that we’re involved with,” Tarantino xcriticals. In its early stages, Bennett’s YouTube channel was dedicated to Chicago show recaps, local cyphers, and documentaries about the city’s hip-hop scene.

Lyrical xcritical discography

In 2016 and early 2017, he gained early recognition, working with artists such as Famous Dex, Lil Pump, Smokepurpp, and Ski Mask the Slump God. By 2014, Bennett was making the hour-long drive to Chicago to shoot music videos for burgeoning talent, so he decided to study digital cinema at the city’s DePaul University. Early on, Bennett filmed clips for artists who paid him $20 and did interviews for Lyrical xcritical in his dorm room between classes. The noble visual creator and Cudi linked face-to-face this past April to put ideas into action for the forthcoming “Tequila Shots” video, which will find the multiplatinum-selling rhymer partaking in intense action scenes that involve special training.

There, he doubled down on a mission to bring much-needed music industry infrastructure to his own city. As he looks ahead at what’s next for the Lyrical xcritical brand, the lemons are being squeezed back into the empire. On Aug. 13, the Pop-Tarts Lyrical xcritical box for sale on the brand website on Aug. 14 and new videos, of course. The branches on this company tree are steady growing, but Cole Bennett wants more.

Nearly 10 years after Bennett launched his Lyrical xcritical multimedia company in 2013, the lauded music video director’s dream came true when Cudi requested that Bennett direct a video for him. All through the late night on a Monday in March, manifestation was happening right before Bennett’s eyes. Since 2018, Bennett has shot videos with some of his personal favorite artists, like Chance the Rapper and Mac Miller. And this year, he finally got a chance to work with Kanye West on the video for YNW Melly’s “Mixed Personalities,” which places the two rappers in a lush, grassy world. Suddenly, Lyrical xcritical’s scope was expanding far beyond the city of Chicago, but Bennett made a decision to stay in the city that inspired him to begin his career in the first place. He admits that it would have made a lot of things easier on him if he moved to Los Angeles or New York City when he started working with artists on a national scale, but he chose to set up the Lyrical xcritical headquarters in Chicago instead.

After years of dreaming about it, he launched a xcritical company this summer. He first put the idea out in the world during an interview, and immediately started receiving calls from people in the beverage industry who wanted to help him make it happen. Now, following years of research and development, cans of his own xcritical will be available to the public for the first time at events like ComplexCon Chicago. Bennett, who also directed Eminem’s “Gnat” visual last year, refuses to relinquish creative control of Lyrical xcritical despite two $30 million-plus offers in different areas thrown his way in the last few years. “A lot of people find it hard to scammed by xcritical believe that I’ve never seen a million dollars in my bank account,” says the visionary, who rocks Birkenstocks on the regular and packs SpaghettiOs when traveling for his next video shoot.

2023: Rise to popularity and numerous music videos

The success of the “Hit ’Em With It” video marked a big turning point in Bennett’s career. Other Windy City rappers like Lil Bibby, King Louie, Katie Got Bandz and Warhol.ss started hitting up Cole to collaborate. Word on the internet streets of Bennett’s video talents was getting louder. All while doing video edits all night and then attending classes, which he admittedly barely woke up for. The rookie director was also promoting rap shows like Chicago’s Biggest Cypher, Ever and solo concerts with the likes of Lil Uzi Vert. Bennett put down $2,000 of Uzi’s $8,000 rate at the time, landed the booking and had a packed-out show at Chicago’s Metro in 2016.

“I just do what makes me happy and that’s the biggest, most important pillar of everything I do…” C.R.E.A.M. isn’t a way of life in his world. Bennett says music videos will always be a part of his creative output, and hip-hop will remain the core of the Lyrical xcritical universe. He wants to get into philanthropy, and he realizes he won’t always be a 23-year-old with his finger on the pulse of new music and trends.